A subset of the Versus project includes a mobile application, designed to be the node in an ecosystem of intelligent and connected products. The app collects the user’s behavioural data and compares it to those around them: friends, family, neighbours or colleagues. Versus’ social and competitive dimension is what drives behavioural change - allowing a user to improve their resource and energy consumption; their health and wellbeing; and their leisure and entertainment behaviour - and the app opens up this dimension for products where a separate interface would be unfeasible.
A unique feature of the app is the ability for the user to selectively 'bundle’ their data before sending it to the cloud. This ensures custom privacy as well as opening up a potential revenue stream for the product provider as the data can then be sold upstream to third party providers, for example in energy, housing development, and media. The Versus app aims to make data from physical products as powerful as that currently gathered from web and mobile analytics.